With more than 280 ingredients in our portfolio, at Emerling Foods we support a wide variety of product categories, formats, and industries across North America. But in the past months, we’ve noticed something worth sharing: four specific fruit purées are showing a clear rise in demand across multiple markets and applications.
We’re talking about peach, plum, strawberry, and lychee purées.
While we continue to offer dozens of fruit purées — tropical, stone fruit, berries, and exotics — these four are showing a notable spike in interest, and it’s not by chance. There are multiple industry factors making them stand out in 2025. Let’s explore why.
Evolving consumer palates are driving new fruit profiles
Product developers across the food and beverage industry are moving away from overly common flavors and seeking fruits that signal freshness, indulgence, or global appeal. This is especially true in categories like smoothies, ice creams, yogurts, sauces, and low-alcohol cocktails.
- Peach purée brings sweetness, familiarity, and a soft, velvety texture that fits comfort-focused products. It’s being used in fruit-forward teas, flavored waters, and as a base for low-sugar sorbets.
- Plum purée is gaining ground thanks to its tart-sweet balance and rich color. It works well in sauces, fermented products, and upscale condiments that want to move beyond ketchup and tomato paste.
- Strawberry purée remains a staple, but its current popularity is tied to clean label dessert innovation. It’s being used more in plant-based yogurts, layered snacks, and premium kids’ foods where transparency matters.
- Lychee purée taps into global flavor trends. With its aromatic sweetness and exotic profile, it’s appearing more often in canned cocktails, bubble teas, and tropical flavor rotations for seasonal LTOs.
Texture matters — and purées deliver
In contrast to juices or concentrates, fruit purées provide a natural mouthfeel and visual appeal that’s harder to replicate. They are being used not just for flavor, but also as bodying agents, sugar replacers, and natural thickeners. This makes them especially useful in:
- Dairy and plant-based dairy formulations
- Fruit-based sauces or glazes
- Frozen desserts and fillings
- Spoonable or squeezable snack formats
At a time when formulators are being pushed to cut back on artificial gums and starches, fruit purées offer a label-friendly alternative that adds richness without compromise.
Production planning and seasonality are influencing ingredient choices
A key factor in the growing demand for these four purées is the current balance of supply, seasonality, and versatility.
While certain tropical or exotic fruits have shown signs of limited supply or price instability, peach, plum, strawberry, and lychee purées are currently more accessible — offering a strategic choice for manufacturers who want to secure flavorful, high-performing ingredients with predictable availability.
In addition, all four can be sourced in frozen or aseptic formats, making them easier to integrate into different production models — from small batch to high-volume CPG.
Brands are looking for multi-format compatibility
One of the reasons product developers return to these purées is their compatibility across formats. A single purée can serve multiple SKUs across:
- Beverages
- Frozen products
- Spreads
- Sauces
- Confectionery bases
- Bakery fillings
- Pouches and squeezables
For R&D teams trying to minimize formulation complexity and sourcing risk, these purées offer excellent cross-functional performance.
Why we’re highlighting them now
At Emerling Foods, we’re constantly tracking demand, availability, and usage patterns across our ingredient portfolio. While all of our 280+ ingredients meet high quality standards and regulatory compliance, we’ve chosen to spotlight these four purées because they represent a timely intersection of trend, availability, and application flexibility.
They’re not just high quality. They’re relevant, adaptable, and ready to support your next product launch.
Call to action:
If you’re working on a launch for Q3 or Q4 and looking for ingredients that combine performance, versatility, and consumer appeal, we’d be happy to help you explore these purées in more depth.
